George Tscherny Collection

Abstract

The work of George Tscherny is characterized by its elegance, wit, and simplicity. Tscherny began his career in 1950 as a packaging designer for Donald Deskey; he joined George Nelson & Associates in 1953, where his ideas about creativity and graphical problem-solving began to take shape. In 1955, Tscherny opened his own design studio. That same year he taught the first design course at SVA (then called Cartoonists and Illustrators School), a pilot class consisting of thirteen students. Tscherny designed the first SVA poster and logo in 1956 and was instrumental in establishing the school's visual presence in New York City. He redesigned the SVA logo and identity program in 1997. His many corporate clients have included W.R. Grace & Co., Pan Am, Johnson & Johnson, General Dynamics, SEI Corporation, The Ford Foundation, Mobil, and Air Canada.

General Physical Description

Twenty-six boxes and one flat file drawer.

Scope and Contents

The George Tscherny Collection includes posters, brochures, annual reports, letterhead, book jackets, and many other samples. Series 1. Posters. Series 2. Print Materials Series 3. Three-dimensional designs, including sculptural objects and promotional products. Series 4. Image files (TIFF, JPEG, EPS, and PSD) Series 5. Materials by and about Tscherny

Restrictions

This collection is open for research.

Citation

George Tscherny Collection, [series. item]. Milton Glaser Design Study Center and Archives, Visual Arts Foundation, New York.

Acquisition Information

The George Tscherny Collection was acquired as a gift from Carla Tscherny.

Container List

Milton Glaser Design Archive > George Tscherny Collection > Series 1. Posters
LOC TITLE DATE
1Albert Landry Galleries. Picasso1957
2American Federation of Arts. American Traditional Painting1961
3Committee for U.S. Participation at the Milan Triennale. U.S.A. at the Triennale1968
4Connecticut College School of Dance. Connecticut College School of Dance1963
5Cystic Fibrosis Foundation. Swim1985
6Davis-Delaney-Arrow. All Together Now: Happy Birthday USA1975
7du Club des Partenaires du musee Toulouse Lautrec. Homage a Toulouse Lautrec2001
8General Dynamics Corporation. Tides1969
8General Dynamics Corporation. Thin Ice1968
8General Dynamics Corporation. Frontier1968-1969
8General Dynamics Corporation. Ocean Ore1968-1969
9Goethe House New York. Berlin Now1977
9Goethe House New York. Aspects of German Expressionism1978
9Goethe House New York. Germany in the 19th Century1980
10J.C. Penney. Direction 701979
11Long Island State Park Commission. Nature's Places for People1994
12Mobil Corporation. When Havoc Struck1977
12Mobil Corporation. When Havoc Struck1977
13Monadnock Paper Inc.. Architectural Contrasts on Monadnock's White, Bright Astrolite1975
13Monadnock Paper Inc.. NY1975
13Monadnock Paper Inc.. NY reverse side1975
14Observatoire International Des Prisons. Observatoire International Des Prisons1992
15Overseas National Airways. Let us fly you where the snow is1968
15Overseas National Airways. Let us fly you where the fun is1968
15Overseas National Airways. Let us fly you where the sun is1968
15Overseas National Airways. JET ONA1961
16Pan Am El Borincano. Servicio El Borincano de Pan Am1972
17San Francisco Clothing. SF (shopping bag)1990
18School of Visual Arts. Congratulations... 1996
18School of Visual Arts. Yesterday, Today, Tomorrow 1998
18School of Visual Arts. What, Where, When2006
18School of Visual Arts. Expand your Vision2007
19School of Visual Arts. C&I Art School - Fall Session1955
19School of Visual Arts. sVA1956
19School of Visual Arts. Science states meanings, art expresses them1958
19School of Visual Arts. The heart has its own reasons1962
19School of Visual Arts. SVA flag1964
19School of Visual Arts. The Masters Series1992
19School of Visual Arts. Congratulations... (newsprint)1996
19School of Visual Arts. C&I Art School - Summer Session1956
19School of Visual Arts. Announcing ten tuition free, full-time scholarships to high school seniors.1963
19School of Visual Arts. The work of Robert Weaver (exhibition annoucement)1959
19School of Visual Arts. Seventeen: Graphic art from the pages of Seventeen magazine exhibition announcement poster1958
19School of Visual Arts. QR code subway poster.2011
20Simpson Paper Company. Connections1982
21Terry Dintenfass Gallery. William King Sculpture1970
21Terry Dintenfass Gallery. William King Outdoors1982
22The Floreman Family. Barrett Plaza, Tampa, Florida1986
23The Poster Society. THE POSTER Then and Now1985
24Tyler School of Art. The Tyler Offset Workshop1981
25United Nations Association of the United States of America. U.N. DAY1978
26United Technologies Corporation. 1986 Connecticut Special Olympics1986
27W.R. Grace & Co.. Be a smarter starter1980s
27W.R. Grace & Co.. Get to the point!1980s
27W.R. Grace & Co.. Press-sheet - 1984 Annual Report gatefold cover1984
27W.R. Grace & Co.. Smarter people create smarter companies1982
27W.R. Grace & Co.. Songs for the Holidays1980s
27W.R. Grace & Co.. Sizing up the 80's1979
27W.R. Grace & Co.. Herman's World of Sporting Goods (a GRACE Company)1985
28Voices & Visions / PJ Library. Man’s Life Depends on the Trees of the Field2011
28Voices & Visions / PJ Library. Man’s Life Depends on the Trees of the Field (smaller version)2011
243Johnson & Johnson 1976 annual report ("Focus on Management")
243Johnson & Johnson 1977 annual report ("Helping People Learn")
243Johnson & Johnson booklet ("Progress in Skin Care: A Special Report")
244Mickelberry Corporation 1989 annual report ("Initiative Enterprise Creativity")
244North American Rockwell 1970 annual report
245Millipore identity program: calling card case and photo
245Millipore identity program: corporate identification "sampler" - Stationery Guidelines
245Millipore identity program: corporate identification "sampler" - Color Guidelines
245Millipore identity program: corporate identification "sampler" - Typographic Guidelines
245Millipore identity program: corporate identification "sampler" - Signage Guidelines
245Millipore identity program: logo reproduction form
245Millipore identity program: grid system for logo reconstruction
245Millipore identity program: stationery - "News from Millipore"
245Millipore identity program: stationery - "News from Millipore" foreign language versions
245Millipore identity program: letterhead and #10 envelope
245Millipore identity program: letterhead (Monarch size) and envelope
245Millipore identity program: photograph of signage (die-cut vinyl) on glass door
Milton Glaser Design Archive > George Tscherny Collection > Series 2. Printed materials
LOC TITLE DATE
19Champion Papers. Imagination 10; Number 10 in a series of paper promotions1967
19School of Visual Arts. "Congratulations... Turning 50 is an occasion for great celebration" (New York Times May 12, 1996). Newsprint advertisement (oversize)1996
28School of Visual Arts. The image... always has the last word - Roland Barthes2013
American Can Company 1965 annual report
11Champion Papers. PRIMA magazine insert1960
14Champion Papers. Odd & Even, a study of house numbers1992
13Champion Papers. Pull and Let Go brochure1990
15Monadnock Paper Inc.. Architectural Contrasts on Monadnock's White, Bright Astrolite1975
17Museum of Modern Art. 1958 appointment calendar1958
18Museum of Modern Art. 1959 appointment calendar (2)1959
19Museum of Modern Art. 1960 appointment calendar1960
110Museum of Modern Art. Recent Painting USA: The Figure (2)1962
16Museum of Modern Art. MoMA Portfolio: American Fabrics Exhibition - call for entries with envelope; letterhead; Christmas card (with die-cut)1956
16Museum of Modern Art. MoMA Portfolio: Family Service Association - MoMA news release, list of participating artists, correspondence, newspaper article1956
21Champion Papers. Champion Papers All Purpose Litho - Advertisement1960s - early
22Museum of Modern Art. MoMA Portfolio: Family Service Association - alternate poster designs1956
23Pan Am. Displays - unmounted sheets1971
24Pan Am. Displays - unmounted sheets1971
25Pan Am. Displays - unmounted sheets1971
26Pan Am. Pan Am Miscellaneous: Good News at JFK counter card1973
27Pan Am Charter. Pan Am Charter counter card, press release folder, file folder, business card, letterhead & second sheet, #10 envelope, mailing label, kraft envelope (3 sizes)1972
28Pan Am El Borincano. Shopping bags1972
31Pan Am. Fly Drive brochure: Australia / New Zealand; Fly Drive brochure: Europe; Misc. maps and map covers1973
32Pan Am. Maps and map covers1973
33Pan Am El Borincano. Flight attendants' aprons1972
31SEI Investments. 1982 Annual Report1982
35SEI Investments. 1983 Annual Report1983
36SEI Investments. 1984 Annual Report1984
37SEI Investments. 1985 Annual Report1985
38SEI Investments. 1986 Annual Report1986
39SEI Investments. 1987 Annual Report1987
310SEI Investments. 1988 Annual Report1988
311SEI Investments. 1989 Annual Report1989
4Pan Am El Borincano. Pan Am El Borincano miscellaneous in-flight material and timetables: matchbooks, cocktail napkins, dinner napkins, soap, menu, baggage tags, buttons1972
5Sandy Alexander (offset printer). About Tiles (1989 appointment calendar); About Flowers (1981 appointment calendar); 8+1 (folded poster promoting a new printing press, 1989); 14,500 (folded poster, promoting a 120 page color guide, 1989)1981-1989
61SEI Investments. 1990 Annual Report1990
62SEI Investments. 1991 Annual Report1991
63SEI Investments. 1992 Annual Report1992
64SEI Investments. 1993 Annual Report1992
65SEI Investments. 1994 Annual Report1994
66SEI Investments. 1995 Annual Report1995
66SEI Investments. 1996 Annual Report1996
68SEI Investments. Quaterly reports1996
78SEI Investments. Misc. Trustfunds1981
72SEI Investments. Hirtle, Callaghan & Co. SEI Wealth Management brochure1998
71SEI Investments. Hirtle, Callaghan & Co. SEI Wealth Management logo design
73SEI Investments. Solutions for Profitable Growth (4 brochures: Source 3000, Invest 3000, Trade 3000, Trust 3000)
74SEI Investments. Trust 3000 (4 different brochures)
75SEI Investments. Corporate Identity: Card announcing name change and new HQ location, 1996 Annual Report featuring same
76SEI Investments. Corporate Identity: Graphic Guidelines
77SEI Investments. Corporate Identity: Portfolio with Stationery, Signage, Entrance Sculpture
78SEI Investments. Trustfunds (division letterhead)1981
79SEI Investments. LSV Investments (division letterhead)
8SEI Investments. 1992 wall calendar1992
81Simpson Paper Company. Dimensions '86 - The Business of Humor1986
82Strathmore Paper. MESSAGE a labor of love (magazine insert)1958
83Strathmore Paper. 1derful (brochure)1966
84Strathmore Paper. Executive Correspondence Paper Samplerlate 1950s
85Strathmore Paper. Renewal (brochure)1991
86Strathmore Paper. Handbook of Strathmore Expressive Text & Cover Papers sampler1950s - late
91aW.R. Grace & Co.. Portfolio: Misc. facility and product identification; 1. Headquarters building; 2. Flag; 3. Tanks; 4. Installing "G"; 5. Grace trailer on bridge; 6. Herman's trailer; 7. Grace trailer in lot; 8. Vinyl letters; 9. Small sign; 10. Installing vinyl letter on glass door; 11. Mock-up of 14' letter G; 12. Curtis Bay facility; 13. Painting of 14' logo; 14. GRM product package; 15. Grace Specialty Chemicals barrels; 16. Grace in Electronics shopping bag; 17. Note pad; 18. Umbrella1973-1989
91W.R. Grace & Co.. Portfolio: misc. stationery, forms, promotional letterheads and misc. newsletters; 1. Contents; 2. The Rise of the Corporate Style -- see appendix A; 3. Corporate letterhead; 4. News release & envelope; 5. Air mail envelope; 6. Divisional letterhead & calling card; 7. Divisional letterhead (Sweden); 8. Corporate memo; 9. Grace Dearborn memo & envelope; 10. Grace Cocoa letterhead & envelope; 11. Ambrosia Chocolate envelope; 12. Financial news digest letterhead; 13. Corporate news digest letterhead; 14. Kraft mailing envelope with template for mailing label; 15. Mailing label; 16. Request for check; 17. Window envelope; 18. Payroll check; 19. Payroll check (second half); 20. Grace insider-management newsletter; 21. Keeping Pace with Grace - employee newsletter; 22. GracePac letterhead; 23. GSBriefs newsletter; 24. Pyro Forum newsletter1973-1989
92W.R. Grace & Co.. Corporate Identification: Corporate Identification Review 11973-1974
93W.R. Grace & Co.. Corporate Identification: Graphics Standards/Exterior Building Identification1973-1974
94W.R. Grace & Co.. Corporate Identification: Graphics Standards/Free Standing Signs1973-1974
95W.R. Grace & Co.. Corporate Identification: Graphics Standards/Stationery1973-1974
96W.R. Grace & Co.. Corporate Identification: Graphics Standards/Vehicles1973-1974
97W.R. Grace & Co.. Corporate Identification: Manual (3-ring binder) - Our new signature... and how to use it1973-1974
97W.R. Grace & Co.. Corporate Identification: Misc. reproduction forms and aids1973-1974
97W.R. Grace & Co.. Corporate Identification: Order Form/Vinyl Letters1973-1974
98W.R. Grace & Co.. Corporate Identification: Price Schedule/Free Standing Signs1973-1974
97W.R. Grace & Co.. Corporate Identification: Price Schedule/Vehicle Identification Decals1973-1974
97W.R. Grace & Co.. Corporate Identification: Set of individual Graphic Standards1973-1974
98W.R. Grace & Co.. 1973 Annual Report1973
98W.R. Grace & Co.. 1974 Annual Report1974
98W.R. Grace & Co.. 1975 Annual Report1975
99W.R. Grace & Co.. 1976 Annual Report1976
99W.R. Grace & Co.. 1977 Annual Report1977
99W.R. Grace & Co.. 1978 Annual Report1978
101W.R. Grace & Co.. 1979 Annual Report1979
101W.R. Grace & Co.. 1980 Annual Report1980
101W.R. Grace & Co.. 1981 Annual Report1981
102W.R. Grace & Co.. 1982 Annual Report1982
102W.R. Grace & Co.. 1983 Annual Report1983
102W.R. Grace & Co.. 1984 Annual Report1984
103W.R. Grace & Co.. 1985 Annual Report1985
103W.R. Grace & Co.. 1986 Annual Report1986
103W.R. Grace & Co.. 1987 Annual Report1987
104W.R. Grace & Co.. 1988 Annual Report1988
104W.R. Grace & Co.. 1989 Annual Report1989
108W.R. Grace & Co.. Davis-Delaney Arrow Inc. Printers and Problem-Solvers. Advertisement in Financial World for the 1978 W.R. Grace annual report designed by Tscherny.1978
106W.R. Grace & Co.. Paper and the Graphic Arts, Volume 51 Number 3. 1965. "Help! I'm Designing An Annual Report," article and cover graphic by Tscherny.1965
107W.R. Grace & Co.. Quotations in periodicals: Innovations In Paper, Volume 2 Number 2. "Annual Reports..." (p. 11); 1984 Mead Annual Report Show Award Winners (p. 5)1984
105W.R. Grace & Co.. "Speaking Out on Annual Reports: Commentaries on the organization and creation of annual reoports as compiled by the S.D. Scott Printing Co. Written by Tscherny.1983
109W.R. Grace & Co.. Misc. publications: 1980 corporate directory, 1980 retail directory (two booklets)1980
1010W.R. Grace & Co.. Misc. publications: 1982 Quaterly Reports (3 brochures); 1985 Quarterly Reports (3 brochures)1982, 1985
1011W.R. Grace & Co.. Misc. publications: An Educational Partnership GRACE & Atholton High Schoo (brochure)l; GRACE Speciality Businesses has moved! (flyer); GRACE COCOA has moved! (flyer); GRACE Specialty Businesses (folder); Songs for the Holidays (mailing sheet)
1012W.R. Grace & Co.. Misc. publications: GRACE Distribution Services; GRACE in Electronics; GRACE dans le secteur de l'Electronique; La GRACE nel Settore dell'Elettronica; GRACE in der Elektronik (5 booklets)
13School of Visual Arts. Portfolio 1 - Miscellaneous SVA Printed Matter1955-2008
13School of Visual Arts. Portfolio 2 - George Tscherny and the School of Visual Arts: A Designer/Client Relationship1950s-2011
13School of Visual Arts. Portfolio 3 - The New Signage Program for SVA, 20112011
131School of Visual Arts. Visual Arts Museum: SVA Masters Series Award & Exhibition. Printed materials.1992
132School of Visual Arts. Cartoonists & Illustrators Art School catalog.c. 1950
133School of Visual Arts. Drafting / Technical Illustration catalog1957
134School of Visual Arts. sVA catalog1957
135School of Visual Arts. Catalog 1961-19621961-1962
13School of Visual Arts. "From A School to a College: The History of the School of Visual Arts"1998
137School of Visual Arts. "Milton Says..." speech reprint, AIGA Design Legends Gala2004
138School of Visual Arts. "Congratulations!... Some thoughts on the new identification program" ; "Congratulations. Turning 50 is an Occasion for Celebration" (press folder)1996
139School of Visual Arts. The WORDLESS subway poster. Background on QR code subway poster.2011
13School of Visual Arts. Portfolio 4. "The SVA Campus Identity > Image > Reputation: An Analysis"2011
13School of Visual Arts. Portfolio 5: Exterior and Interior Signage Standards (2012)2012
136School of Visual Arts. Commencement Brochures (8)
14School of Visual Arts. Appointment calendars (bound and unbound), 2000-20072000 - 2007
15School of Visual Arts. Wall calendar 20012001
15School of Visual Arts. Wall calendar 20052005
15School of Visual Arts. Wall calendar 20082008
15School of Visual Arts. Wall calendar 20092009
161AGD Communications. Corporate Identity program2001
161AGD Commuunications. Folder containing mailing label, business card, notepaper, news release, letterhead, #10 envelope
16Ernst & Whinney. Publications box1979
16Ernst & Whinney. Professional Development Program box1980
16Ernst & Whinney. Name change announcement and house organ covers1979
16Ernst & Whinney. Catalog of publications1980
16Ernst & Whinney. Keeping an Eye on Tomorrow brochure1980
16Ernst & Whinney. Trends brochure cover1979
16Ernst & Whinney. Bankruptcy brochure1980
16Ernst & Whinney. Estate Planning for the Busy Executive brochure1979
16Ernst & Whinney. Executive Tax Services brochure1980
16Ernst & Whinney. Continuing Professional Program for the Business Community brochure cover1980
16Ernst & Whinney. The Choice is Yours, the Choice is Easy brochure1981
16Ernst & Whinney. Some Things You Want to Know About brochure1982
16Ernst & Whinney. Ernst & Whinney’s Executive Decision Model brochure1979
16Ernst & Whinney. Office Identification folder1979
171The Ford Foundation. ff: About the Ford Foundation brochure1958
171The Ford Foundation. Mental Health: A Ford Foundation Report1958
171The Ford Foundation. The Apprentice Experts brochure1960
172The Ford Foundation. The Ford Foundation and Pakistan: A Ford Foundation Pictorial Report1959
172The Ford Foundation. etv: A Ford Foundation Pictorial Report1961
173The Ford Foundation. 1958 Annual Report1958
174The Ford Foundation. 1959 Annual Report1959
175The Ford Foundation. 1960 Annual Report1960
176The Ford Foundation. 1961 Annual Report1961
177IBM. IBM… yesterday and today brochure1985
177IBM. Mathematica: A world of numbers… and beyond1962
177IBM. Partners in Training… a chance to change a life1986
177IBM. An Ongoing Commitment… IBM1988
177IBM. IBM: An Ongoing Commitment1989
1810Texasgulf. Name change announcementc. 1972-1973
1810Texasgulf. House organ - “Texasgulf: We are bringing it all together”c. 1972-1973
1810Texasgulf. Triangle magazine cover1973
1810Texasgulf. Short hand signature applied to hard hat
1810Texasgulf. You & Tg: Summary of employee benefits1975
1810Texasgulf. Directory1973
1811Texasgulf. Visitor passes
1811Texasgulf. Visitor passes
1811Texasgulf. Product tags1980
1812Texasgulf. Message labels
1813Texasgulf. Miscellaneous file folders
18Texasgulf. Graphics Standards manual1976
1814Texasgulf. Graphics Standards manual (abbreviated)1981
18144 Texasgulf. Typing Standards
181Interactive Language Teaching / English Express. Postcards teaser promotion (in various languages)
182Interactive Language Teaching / English Express. Record labels
183Interactive Language Teaching / English Express. Text for slide presentation of design proposals
183Interactive Language Teaching / English Express. File folder containing business card and miscellaneous stationery
184Interactive Language Teaching / English Express. Do you speak English? (various language versions)
185Interactive Language Teaching / English Express. Can We Talk? (various language versions)
186Interactive Language Teaching / English Express. How to Use the Course
186Interactive Language Teaching / English Express. Putting it into Practice
187Interactive Language Teaching / English Express. What is English Express? (various language versions)
187Interactive Language Teaching / English Express. Getting Started (various language versions)
188Poster Society. P.S. Quarterly Journal. Winter 1985-19861985-1986
188Poster Society. P.S. Quarterly Journal. Spring 19861986
189Poster Society. P.S. Quarterly Journal. Summer 19861986
189Poster Society. P.S. Quarterly Journal. Winter 1986-19871986-1987
189Poster Society. PSssst… Journal Supplement. May 19861986
189Poster Society. The Poster Then and Now
19Interactive Language Teaching / English Express. Record album
19Westing House Broadcasting. Africa: Peace Corps Plus One. Record album cover for one of a series of documentaries1962
19Westing House Broadcasting. Viva la Alliance for Progress. Record album cover for one of a series of documentaries1963
20Interactive Language Teaching / English Express. Shipping carton
221Aluminum Association identity program: matchbook
221Aluminum Association identity program: Graphic Standards manual ("Our New Signature... How It Can Work For You")
221Aluminum Association identity program: Standards for Aluminum Mill Products brochure cover
221Aluminum Association identity program: advertisement ("Look for this signature")
221Aluminum Association identity program: signature reproduction form no. 1
221Aluminum Association identity program: signature reproduction form no. 2
221Aluminum Association identity program: About Aluminum magazine, Fall 1963Fall 1963
221Aluminum Association identity program: About Aluminum magazine, Winter/Spring 1964Winter/Spring 1964
221Aluminum Association identity program: Letterhead and envelope with embossed mark
221Aluminum Association identity program: Letterhead and envelopes
221Aluminum Association identity program: Photograph of cut-out mark
221Aluminum Association identity program: Photograph of stenciled mark
221Aluminum Association identity program: Photograph of member plaque
221Aluminum Association identity program: Member plaque (wall mount)
222American Can Company recruiting brochure ("Join American Can...")
222American Can Company 1968 annual report ("American Can Company and Its People")
222American Can Company 1967 annual report
222American Can Company 1966 annual report
223Aluminum Extrusions stationery - letterhead, envelopes, business card, mailing label, invoice
223Aluminum Extrusions advertisement ("Any shape which fits into...")
224Bender Management Consultants letterhead and envelope
224Bender Management Consultants brochure
225Burlington Industries, Inc. 1964 annual report
225Burlington Industries, Inc. 1963 annual report
226Colgate-Palmolive 1969 annual report
226Colgate-Palmolive 1970 annual report
227Colonial Penn Group, Inc. 1971 annual report
227Colonial Penn Group, Inc. 1972 annual report
227Colonial Penn Group, Inc. 1973 annual report
228Colonial Penn Group, Inc. 1974 annual report
228Colonial Penn Group, Inc. 1975 annual report
223AAmerican Institute of Graphic Arts (AIGA). "Communication" - Communication Graphics Show Call for Entries
231Colonial Penn Group, Inc. 1977 annual report
231Colonial Penn Group, Inc. 1976 annual report
232Colonial Penn Group, Inc. 1972 quarterly reports
232Colonial Penn Group, Inc. 1977 calendar ("In Celebration of Maturity")
232Colonial Penn Group, Inc. booklet cover ("The Class of '29")
233CPC International, Inc. 1982 annual report
233CPC International, Inc. booklet ("Products and Markets in Its 75th Year")
234David J. Joseph Company facility brochure
234David J. Joseph Company press folder
234David J. Joseph Company trade advertisement ("Our Traders Want to Know You")
235Lou Dunetz and Paul Lovett, publisher. Benny Goodman and His Orchestra theater program
235Lou Dunetz and Paul Lovett, publisher. Candide
235Lou Dunetz and Paul Lovett, publisher. Dear Liar
235Lou Dunetz and Paul Lovett, publisher. The Dublin Players
235Lou Dunetz and Paul Lovett, publisher. Francoise Sagan's Le Rendez-Vous Manque
235Lou Dunetz and Paul Lovett, publisher. Jerome Robbins' Ballets: USA
236Lou Dunetz and Paul Lovett, publisher. Jimmy Durante
236Lou Dunetz and Paul Lovett, publisher. Les Ballets Africains
236Lou Dunetz and Paul Lovett, publisher. Martha Graham
236Lou Dunetz and Paul Lovett, publisher. Vienna Philharmonic
236Lou Dunetz and Paul Lovett, publisher. Vienna on Parade
237Financial Public Relations Association (FPRA) book - "Banking Goes to Market" by John L. Cooley
238General Dynamics 1968 annual report
238Hampshire College, "Frocks and Curls" exhibition catalog by Carla Tscherny
238Herman's Sporting Goods, Inc. 1985 annual report
241Georg Jensen Inc. flip book ("Season's Greetings" snowflakes)
241Georg Jensen Inc. flip book (Hand)
242J.C. Penney booklet ("Direction 70")
246Overseas National Airways (ONA). JET ONA zippered plastic envelope
247Overseas National Airways (ONA). 1967 Annual Report
247Overseas National Airways (ONA). 1968 Annual Report
247Overseas National Airways (ONA). 1969 Annual Report
248Overseas National Airways (ONA). 1970 Annual Report (scrapped version)
248Overseas National Airways (ONA). 1970 Annual Report
248Overseas National Airways (ONA). 1969 Quarterly Reports (March, June, September)
249Overseas National Airways (ONA). Supplemental Airline Directory
249Overseas National Airways (ONA). Boarding pass and ticket
249Overseas National Airways (ONA). File folder with miscellaneous stationery items
249Overseas National Airways (ONA). Graphics Manual
249Overseas National Airways (ONA). Holiday card (snowflake/plane)
251PKL Limited. Promotional brochure ("Why Invest or Rent in London")
252Saturday Evening Post, February 3, 1962. Illustration for "Report on a Hero" (complete issue, engraver's proof, tear sheet)
252Saturday Evening Post, July 28-August 1, 1962. Illustration for "When Irish Eyes Are Angry" (complete issue)
252Saturday Evening Post, c. 1962. Illustration for "The Southpaw Safecracker" (engraver's proof)
253Warwick, Welsh and Miller. Facility brochure ("John Warwick Talks about Warwick, Welsh and Miller")
253Weidlinger Associates (WA) / Consulting Engineers. File folder with miscellaneous stationery
253Weidlinger Associates (WA) / Consulting Engineers. Facility brochure
254Portfolio of Miscellaneous Print Projects 2. "Let Your Fingers Do the Walking" die-cut interactive greeting card
254Portfolio of Miscellaneous Print Projects 2. Esso. 1961 calendar cover
254Portfolio of Miscellaneous Print Projects 2. Fanon Electronic Sales Corp. Letterhead
254Portfolio of Miscellaneous Print Projects 2. Birth announcement for Nadia Tscherny
254Portfolio of Miscellaneous Print Projects 2. Birth announcement for Carla Tscherny
254Portfolio of Miscellaneous Print Projects 2. Birth announcement for Max Milder
254Portfolio of Miscellaneous Print Projects 2. Holiday card from Nadia, Sonia and George Tscherny (brush drawing of pine cone)
254Portfolio of Miscellaneous Print Projects 2. New York Society for Ethical Culture. Art Auction Brunch invitation
254Portfolio of Miscellaneous Print Projects 2. TSCHER US Patent Pending (from Humor in Photography, published by Alliance Graphique Internationale (AGI))
254Portfolio of Miscellaneous Print Projects 2. War Stories: Commemorative postage stamp and Johnson & Johnson annual report cover
254Portfolio of Miscellaneous Print Projects 2. Season's Greetings postcard
255Book Jackets portfolio: Into the Forest by Roderick Thorp (Random House)
255Book Jackets portfolio: Sacred and Profane Beauty: The Holy in Art by Gerardus van der Leeuw (Holt Rinehart and Winston)
255Book Jackets portfolio: The Historical Road of Eastern Orthodoxy by Alexander Schmemann (Holt Rinehart and Winston)
255Book Jackets portfolio: Symbiosis by T.C. Cheng (Pegasus)
255Book Jackets portfolio: Birth Control by Garrett Hardin (Pegasus)
255Book Jackets portfolio: Christian Sacraments and Christian Personality by Bernard J. Cooke (Holt Rinehart and Winston)
255Book Jackets portfolio: Midland edited by Paul Engle (Random House)
255Book Jackets portfolio: Animal Courtship by Maurice Burton (Praeger)
255Book Jackets portfolio: In Defense of Ignorance by Karl Shapiro (Random House)
255Book Jackets portfolio: The Selected Letters of William Carlos Williams edited by John C. Thirlwall (McDowell, Obolensky)
255Book Jackets portfolio: Human Heredity and Birth Defects by E. Peter Volpe (Pegasus)
255Book Jackets portfolio: Al Servicio de Europa by Angel Vinas
256Theater Program Covers: "bip" Marcel Marceau
256Theater Program Covers: The National Symphony Orchestra of Mexico
256Theater Program Covers: Jose Greco and his Spanish Ballet
256Theater Program Covers: The Icelandic Singers
266Theater Program Covers: West Side Story
26Portfolio of Miscellaneous Print Projects 1: New York Times. Newspaper supplement ("The mood is right")
26Portfolio of Miscellaneous Print Projects 1: American Institute of Graphic Arts (AIGA). "Fifty Years AIGA" Invitational Designer Project
26Portfolio of Miscellaneous Print Projects 1: American Institute of Graphic Arts (AIGA). "Humanize Technology" Celebrating AIGA 1914-2014 Invitational Designer Project
26Portfolio of Miscellaneous Print Projects 1: Art Direction and Studio News. Magazine cover
26Portfolio of Miscellaneous Print Projects 1: Fidelity Group. Quarterly Reports (2)
26Portfolio of Miscellaneous Print Projects 1: American Institute of Graphic Arts. AIGA Annual dust jacket "Graphic Design USA 14"
26Portfolio of Miscellaneous Print Projects 1: Bergamo Fabrics Inc. Advertisement ("From the raw silk to the finished fabric..."
26Portfolio of Miscellaneous Print Projects 1: Bergamo Fabrics Inc. Advertisement ("We have moved!")
26Portfolio of Miscellaneous Print Projects 1: Bergamo Fabrics Inc. Advertisement ("Spiral")
26Portfolio of Miscellaneous Print Projects 1: Georg Jensen Inc. Greeting card folio containing 3 prints ("A happy... from...")
26Portfolio of Miscellaneous Print Projects 1: Print magazine. Magazine insert ("Yes Yes Yes")
26Portfolio of Miscellaneous Print Projects 1: Kennecott Copper Corp. Recruiting brochure cover ("On the go")
26Portfolio of Miscellaneous Print Projects 1: Narco Scientific Industries. 1969 Annual Report cover
26Portfolio of Miscellaneous Print Projects 1: "Mutual Sunset" catalog cover
26Portfolio of Miscellaneous Print Projects 1: Colgate-Palmolive Company. Logo
26Portfolio of Miscellaneous Print Projects 1: The Markle Foundation. Letterhead and envelope
26Portfolio of Miscellaneous Print Projects 1: Norman Diekman. Letterhead
26Portfolio of Miscellaneous Print Projects 1: J.C. Penney Company. Letterhead
26Portfolio of Miscellaneous Print Projects 1: Albert Landry Associates. Letterhead
26Portfolio of Miscellaneous Print Projects 1: Lexol. Lexol for Leather packaging (photograph)
27Portfolio of Miscellaneous Print Projects 1: Kerry Bate Bookbinding and Restoration. Letterhead and interactive business card
P1Pan Am. Displays - Inter-Continental Hotels1971
P2Pan Am. Displays - Pan Am Afirca1971
P3Pan Am. Displays - Pan Am Europe1971
P4Pan Am. Displays - Pan Am Europe (large panels)1971
P5Pan Am. Displays - Pan Am Latin America1971
P6Pan Am. Displays - Pan Am Orient1971
P7Pan Am. Displays - Pan Am USA1971
P8Pan Am. Displays - Pan Sun Isles1971
P10Pan Am. Displays - Pan Am's World Europe (large panels)1971
P11Pan Am. Displays - Pan Am's World Pacific (large panels)1971
Milton Glaser Design Archive > George Tscherny Collection > Series 3. Three-dimensional objects
LOC TITLE DATE
14School of Visual Arts. Maquette of 9 ft high sculpture (1996 logo), with paper scale model and in situ photographs.1996
15School of Visual Arts. T-shirts (black with grey mark, yellow with red mark)ca. 1996
15School of Visual Arts. 'Dusty' Student Film award. (Bent aluminum 'film strip' with die-cut sprockets)1998
15School of Visual Arts. 'Dusty' Student Film award.2007
15School of Visual Arts. Pencil cube1997
19Poster Society. Sticky Notes cube pad
21School of Visual Arts. Campus Signage Samples (2012)2012
Milton Glaser Design Archive > George Tscherny Collection > Series 4. Digital files
LOC TITLE DATE
Air Canada. Brochure (Lake Louise cover)1973
American Can Company. Annual Report1968
American Federation of Arts. Jose de Rivera, exhibition catalog1961
American Institute of Graphic Arts (AIGA). Design annual #14 book jacket1993
Bender Management Consultants. Logotype1982
Bergamo Fabrics. Advertisement1963
Bergamo Fabrics. Advertisement (.125page)1956
Bravo. Bravo
Bruno Wiese. Birthday Card2007
Chairmasters, Inc.. Chairmasters
Champion Papers International. Champion Papers
Champion Papers International. Imagination 10 (Railroads)
Champion Papers International. Odd & Even, brochure1992
Champion Papers International. Pull and Let Go, brochure1990
Changing Faces. Illustrated Book2005
Connecticut College. Poster for a dance festival1960
Cystic Fibrosis Foundation. Poster1985
Dunetz & Lovett, Publisher. Marcel Marceau Program cover1958
Dunetz & Lovett, Publisher. Martha Graham, Program Cover1963
English Express. Brochure1991
English Express. English Express man
English Express. Record album1991
English Express. Shipping Carton (two ides)1991
Ernst & Whinney. Name change magazine cover1979
Esso. Pocket Calendar1961
Ford Foundation. Mental Health Brochure cover1958
Fotogenea International. Trademark1998
General Dynamics Corporation. Arctic Poster1968
Goethe House New York. Germany in the 19th Century1980
Goethe House New York.1977
Goethe House New York (night scene)1977
Herman Miller Furniture Co.. .5 Page Advertisement
Herman Miller Furniture Co.. Advertisement1954
Herman Miller Furniture Co.. Advertisement1954
Herman Miller Furniture Co.. Advertisement1955
Herman Miller Furniture Co.. Advertisement 1953, photogram
Herman Miller Furniture Co.. Hangtag1955
IBM. Brochure cover1986
Interiors Magazine. Cover1951
JG Furniture. JG Furniture
Johnson & Johnson. 1976 Annual Report (Front & Back covers)
Monadnock Paper Inc.1975
Monadnock Paper Inc.1975
Monadnock Paper Inc.. World Trade Center & church in situ1975
Museum of Modern Art. 1958 Appointment Calendar
Observatoire International des Prisons. 1992
Overseas National Airways. 1968
Pan Am. Pan Am 1
Pan Am. Pan Am 2
Pan Am. Pan Am 3
Pan Am. Pan Am Standup 5
Picasso Albert Landry Galleries.1957
Putnam Lovell.... 1999 Calendar
San Francisco Clothing.
Sandy Alexander. 1989 Appointment calendar cover (tiles)
Sandy Alexander. 1991 Appointment calendar cover (flowers)
Sandy Alexander. 8+1 mailing piece (unfolded)1990
Sandy Alexander (liberty bell)1975
School of Visual Arts. 2002 Appointment calendar cover (signs)
School of Visual Arts. 2003 Appointment calendar (Dark/Light)
School of Visual Arts. 2004 Appointment Calendar (Public art)
School of Visual Arts. 2007 Appointment calendar (flowers)
School of Visual Arts. Aluminum sidewalk sculpture
School of Visual Arts. Brush Type: answers grayscale
School of Visual Arts. Brush Type: create grayscale
School of Visual Arts. Brush Type: help bitmap cropped
School of Visual Arts. Brush Type: imagine bitmap cropped
School of Visual Arts. Brush Type: inspire grayscale
School of Visual Arts. Brush Type: just ask grayscale
School of Visual Arts. Brush Type: learn grayscale
School of Visual Arts. Brush Type: listen bitmap cropped
School of Visual Arts. Brush Type: look
School of Visual Arts. Brush Type: match bitmap
School of Visual Arts. Brush Type: mix bitmap
School of Visual Arts. Brush Type: or
School of Visual Arts. Brush Type: read 2 bitmap
School of Visual Arts. Calendar 2006 Back
School of Visual Arts. Calendar 2006 Front
School of Visual Arts. Calendar 2008 Photo 1
School of Visual Arts. Calendar 2008 Photo 2
School of Visual Arts. Calendar 2008 Photo 3
School of Visual Arts. Calendar Millennium Final Spread 1
School of Visual Arts. Calendar Millennium Final Spread 2
School of Visual Arts. Calendar Millennium Spread 1
School of Visual Arts. Calendar Millennium Spread 2
School of Visual Arts. Calendar Millennium Spread 3
School of Visual Arts. Calendar Millennium Spread 4
School of Visual Arts. Calendar Millennium Spread 5
School of Visual Arts. Commencement brochure cover2007
School of Visual Arts drafting poster. 1957
School of Visual Arts Egg poster.1961
School of Visual Arts Expand Your Vision poster 1.2007
School of Visual Arts Expand Your Vision poster 2.2007
School of Visual Arts Expand Your Vision poster 3.2007
School of Visual Arts. Film Award1997
School of Visual Arts. Grafik Mag layout
School of Visual Arts GT & Flower symbol (poster detail).1997
School of Visual Arts. Library Brush Copy
School of Visual Arts. Millennium
School of Visual Arts Name Change Poster.1956
School of Visual Arts. Portfolio 2. (This is a PDF version of the portfolio listed in series 2.)
School of Visual Arts Poster.1997
School of Visual Arts Poster 2.1959
School of Visual Arts Poster 3.2007
School of Visual Arts. SVA Book
School of Visual Arts. SVA Flower Sculpture
School of Visual Arts. SVA Sculpture
School of Visual Arts SVA Subway poster.
School of Visual Arts. Tscherny Exhibition Logotype
School of Visual Arts. Wall Mural1998
School of Visual Arts WWW Poster 1.
SEI. 1992 Calendar
SEI. Phaidon Classics sign
SEI. Phaidon Classics signs
SEI. Graphic Standards Magazine1997
Simpson Paper Company. Connections poster.1982
Strathmore. Advertisement (Magazine insert)1958
Strathmore. DSCN
Strathmore. Strathmore Books 1
Strathmore. Strathmore Books 1 (Low resolution)
Strathmore. Strathmore Books 2
Strathmore. Strathmore Books 2 (Low resolution)
Strathmore. Strathmore Envelope 1
Strathmore. Strathmore Envelope 1 (Low resolution)
Sunpark. Logotype1997
Toulouse Lautrec homage. 2001
Triennale (USA at the...).1968
Tscherny. 46th Street office1955
Tscherny. 53rd Street office1960
UCLA Extension. Catalog cover1995
Uris Buildings Corporation. Annual Report1962
US Postal Service. Telephone Commemorative Stamp1976
W.R. Grace & Co. 1985 2nd Quarter Report
W.R. Grace & Co. Grace notepad
W.R. Grace & Co. Graphic Standards, Free Standing Signs1974
W.R. Grace & Co.. Green Barrels1977
W.R. Grace & Co. Notepad 1
W.R. Grace & Co. Notepad 2
W.R. Grace & Co. Portfolio 1
W.R. Grace & Co. Portfolio 2
W.R. Grace & Co. Portfolio 3
W.R. Grace & Co. Portfolio 4
W.R. Grace & Co. Portfolio 5
W.R. Grace & Co. Portrait of a Company1974
W.R. Grace & Co. Sonia Umbrella
W.R. Grace & Co. Trailer Truck (drawing)1974
William King. Exhibition Catalog
Design Built Exhibits. Logo and Shipping Label
Milton Glaser Design Archive > George Tscherny Collection > Series 5. Subseries A. Background materials: Scrapbooks
LOC TITLE DATE
11Scrapbook 1. Clippings, tearsheets, articles, statements, correspondence (compiled by Tscherny)
11Scrapbook 2. Magazine articles (compiled by Tscherny)
113Pratt Institute exhibition announcement. "The work of George Tscherny"1972
115Galerie Blanche. "1+1=3"2007
116Graphic Design (reprint), "George Tscherny, Inc."1992
117DA/Direct Advertising (reprint). "Help! I'm Designing An Annual Report"1965
118Intergraphis. "Art Kane, George Tscherny, Tomi Ungerer: a photographer, a designer, an illustrator."1967
119Art Directors Club. 1997 Hall of Fame. Booklet, press release, George Tscherny speech.1997
1110Novum/gebrauchsgraphik. George Tscherny (USA).1998
1111Scrapbook 4. Early History and Professional Biography1998
Milton Glaser Design Archive > George Tscherny Collection > Series 5. Subseries B. Background materials: Books
LOC TITLE DATE
12Tscherny, George. Changing Faces. New York: Princeton Architectural Press, 2005.2005
12Tscherny, George. Changing Faces. Materials box.n.d.
12Tscherny, George. Changing Faces. Proof copy.n.d.
12Graphic Designers in the USA 3. Universe Books, 1972.1972
12Tscherny, George. Where Would The Button Be Without The Button Hole. Rochester, New York: RIT Press, 20082008
Milton Glaser Design Archive > George Tscherny Collection > Series 5. Subseries C. Background materials: Magazine articles
LOC TITLE DATE
12Print magazine. May/June 1965.1965
12Graphis 1611972
12Graphis 2301984
12Graphis 3051996
12American Artist December 19591959
12Gebrauchs Graphik 111961
12Novum Gebrauchs Graphik October 19751975
12Novum Gebrauchs Graphik May 20012001
12Format 121967
12HQ (High Quality) April 19861986
12CA February 19621962
12Industrial Design September 19681968
12Packaging Design May/June 19681968
12Industrial Design July/August 19681968
12Graphik November 19691969
12Vision October 19771977
12DA (Direct Advertising) Vol. LI, No. 31965
12IDEA 1511978
12IDEA 941969
12IDEA 1801983
12IDEA 2251991
12Speaking out on Annual Reports1983
12Graphic Design 81962
12Pagina 51964
12Eye 81. 2011.
12Eye magazine, no. 81, Autumn 2011 - article on SVA/Tscherny client/designer relationship2011
257Baseline magazine #62, November 2013. "Six Decades of Graphic Design"
257Print magazine, August 2014. "Designing a Legend: A Lifetime of Influences, Inspiration and Role Models"