Ed Benguiat Collection

Date

1966, 1973-1993 (bulk not dated)

Abstract

Ephram Edward Benguiat is a typographer and lettering artist. Most of his typefaces are published by International Typeface Corporation; some of his more notable typefaces include Bookman, Panache, Souvenir, and Avant Garde Condensed. Benguiat became the typographic design director of Photo-Lettering Inc (PLINC) in 1962 and, in 1971, played a critical role, along with Herb Lubalin, Aaron Burns and Ed Ronthaler, in the establishment of the International Typeface Corporation (ITC), the first independent licensing company for type designers. Benguiat eventually became Vice President of ITC, and he partnered with Lubalin to found U&lc, ITC’s magazine. Benguiat is also responsible for designs or redesigns for logotypes for Esquire, The New York Times, McCall’s, Sports Illustrated and The San Diego Tribune, among many others. His eponymous typeface, ITC Benguiat, returned to the public eye in the title sequence of the TV show, "Stranger Things." A longtime SVA instructor, Benguiat began teaching at the College in the mid-1960s. He is a member of the Art Directors Club Hall of Fame.

General Physical Description

Four oversize poster boxes and one flat file drawer..

Scope and Contents

The collection comprises printed material (mainly poster advertisements showcasing typefaces, mounted on foam core, but also logotypes and periodical covers) and working files (drafts, sketches, original art for typefaces and logos) for Benguiat's work with Photo-Lettering Incorporated, and those published by the International Typeface Corporation.

Arrangement

The Ed Benguiat Collection is arranged in four series. Series 1. Photo-Lettering Incorporated, contains printed material and working files directly related to his work at Photo-Lettering Incorporated. Series 2. International Typeface Corporation, comprises printed material and working files for typefaces designed by Benguiat and published by the ITC. Series 3. Miscellaneous Logotypes, describes logotypes that did not fit clearly into series 1 or series 2. Series 4. Miscellaneous, contains items that did not clearly fit into series 1, 2, or 3: a letter and photograph of Benguiat as a young child, and a poster/invitation to the Type Directors Club 1988 holiday party mounted on foam core.

Restrictions

This collection is open for research.

Citation

Ed Benguiat Collection, [series. item]. Milton Glaser Design Study Center and Archives, Visual Arts Foundation, New York.

Container List

Milton Glaser Design Archive > Ed Benguiat Collection > Series 1. Photo-Lettering Incorporated > Subseries 1. Printed Material
LOC TITLE DATE

D 83

Benguiat Egizanu Bold typeface, poster, 17 ¼ in W x 35 ¼ in Hn.d.

D 83

“O Say Can You See Photo-Lettering,” poster, 21 ¼ in W x 36 ½ in Hn.d.

D 83

ITC Benguiat, poster, 18 in W x 29 ½ in Hn.d.

D 83

ITC Benguiat, poster, 18 in W x 29 ½ in Hn.d.

D 83

ITC Benguiat Condensed with Italics, poster, 18 ¼ in W x 29 ½ in Hn.d.

B 1 F 1

“Photo-Lettering Number Two/Alphabet Directions Number Twenty-One,” periodical cover, 18 in W x 12 in Hn.d.

B 1 F 1

“Photo-Lettering Number Three/Alphabet Directions Number Twenty-Two,” (“Three!”), periodical cover, 18 in W x 12 in Hn.d.

B 1 F 2

Alphabets and Images Incorporated, logo, 15 in W x 10 in Hn.d.

B 1 F 1

The Original Photo-Lettering Inc. (version 1, full color), logo, 13 ¾ in W x 10 ¾ in Hn.d.

B 1 F 1

“Photo-lettering No. 1” (“A stimulating, idea provoking series depicting a few of the display headlines programmed by Photo-Lettering, Inc”), periodical cover, 9 in W x 12 in H1973

B 2

Alphabets and Images Incorporated, logotype, 10 in W x 13 ½ in Hn.d.

B 3

“The Angelus Benevolus of Type Design," poster, 11 ½ in W x 23 in H1985

B 3

“PLINC Around Town,” poster, 12 in W x 24 in H1983

B 3

"A Collection of Art Deco Alphabets" (Alphabet Directions Number 11), periodical cover, 17 ½ in W x 12 in Hn.d.

B 3

“Crystal Palace” (typefaces: Barclay Engravers Bold Condensed, Britannia 8182), poster, 23 in W x 11 ½ in Hn.d.

B 3

"Designed Styles for Your Legal Documents…" poster, 11 ¾ in W x 16 in Hn.d.

B 3 F 1

Ed Benguiat PLINC typefaces from galley of unspecified publication, 18 in W x 24 in HSeptember 1993

B 3

“Facade Typography” (typeface: Lenox Hill Condensed), poster, 23 in W x 11 ½ in Hn.d.

B 3

“Five Hundred and Seventy Six Monograms Just For You” (typeface: Pastel Light 8170), poster, 23 ½ in W x 12 in Hn.d.

B 3

"An Illustrated Typographic Journey," Vol. 1 No. 1, cover, 12 in W x 12 in Hn.d.

B 3

"An Illustrated Typographic Journey," Vol 2 No 1, cover, 11 ½ in W x 11 ½ in Hn.d.

B 3

New Benguiat Charisma typeface examples, 11 in W x 8 ½ in Hn.d.

B 3

“No. 1 the president’s corner...” (typeface: Modern No. 216), poster, 24 in W x 12 in Hn.d.

B 3

The Original Photo-Lettering Inc. (version 2, two tone), logo, 21 ½ in W x 13 ½ in Hn.d.

B 4

“Thank You” PLINC advertisement, 11 ½ in W x 11 ½ in Hn.d.

B 4

Article from 1915 volume of “Direct Advertising” (typeface: Pacella Royale), poster, 24 in W x 12 in Hn.d.

B 4

Ed Benguiat consultancy, announcement, 18 in W x 24 in Hn.d.

B 4

Ed Benguiat consultancy announcement (mounted), 15 in W x 24 in Hn.d.

B 4

"Ed’s Futura" typeface, poster, 24 in W x 18 in Hn.d.

B 4

ITC Panache type specimen, book cover, 15 ½ in W x 28 in Hn.d.

B 4

“P.T. Barnum” (typeface: ITC Franklin Gothic), poster, 24 in W x 12 in H1982

B 4

“The beach at Longbranch, New Jersey, July 1872” (typefaces: Sarah Bernhardt, Albertus Graphic), poster, 23 ¾ in W x 12 in Hn.d.

B 4

“Billiard Hall and Ladies Bowling Saloon,” “On the Verandah,” “Dining Hall” (typefaces: Sarah Bernhardt, Albertus Graphic), poster, 24 in W x 12 in Hn.d.

B 4

What Do These Ten (Type) Faces Think About PLINC? poster, 24 in W x 12 in Hn.d.
Milton Glaser Design Archive > Ed Benguiat Collection > Series 1. Photo-Lettering Incorporated > Subseries 2. Working Files
LOC TITLE DATE

D 83

"The Angelus Benevolus of Type Design," original art, 28 ¼ in W x 28 ¼ in H1985

D 83

"The Angelus Benevolus of Type Design," negativen.d.

D 2

The Original Photo-Lettering Inc., sketch for logo, 17 in W x 11 in Hn.d.

D 83

Estee Lauder, three etched negatives for typeface, 23 in x 17 in and 20 in x 24 inn.d.

B 1 F 2

“Barcelona ’92”/PLINC, logotype mechanical, 10 in W x 15 in Hn.d.

B 1 F 3

Benguiat Playbill Cursive typeface (“nniioefddtgk”) (perhaps “Benguiat Omni”), original art, 11 ¾ in W x 17 ½ in H1965

B 1 F 4

Ed Benguiat consultancy announcement negative, 9 in W x 12 in Hn.d.

B 1 F 5

Fat Stuff (new font based on Charisma), original art, 16 ¼ in W x 6 ½ in Hn.d.

B 1 F 2

Benguiat Priscillas typeface (“kvxwzmrhulabeocsdif”) (perhaps "Playbill Stye Roman"), original art, 16 in W x 14 in Hn.d.

B 1 F 7

“A” (the letter A in eight different typefaces), negativesn.d.

B 1 F 7

PL&H logotype, a positive print and a negative, 11 ½ in W x 9 ¾ in Hn.d.

B 1 F 4

“x,” negative, 12 in W x 9 in Hn.d.

B 2

Alphabets and Images, rough logotype, 10 in W x 13 ½ in Hn.d.
Milton Glaser Design Archive > Ed Benguiat Collection > Series 2. International Typeface Corporation > Subseries 1. Printed Material
LOC TITLE DATE

D 83

ITC Bookman, Barcelona, and American Typewriter specimen, book covers (mounted), 24 in W x 20 in Hn.d.

D 83

ITC Caslon, Benguiat, and Korinna specimen, book covers (mounted), 23 ½ in W x 19 ¾ in Hn.d.

B 1 F 1

ITC Benguiat Condensed typeface, magazine clipping, 10 ¾ in W x 14 in Hn.d.

B 2

ITC Barcelona typeface, magazine clipping, 21 ¼ in W x 14 ½ in Hn.d.

B 2

ITC Modern No. 216, magazine clipping, 21 ½ in W x 14 ½ in H1982

B 3

ITC Panache type specimen, book cover, 8 ½ in W x 11 in Hn.d.

B 4

"To write or not too right…A-Z," poster, 23 in W x 11 ½ in Hn.d.
Milton Glaser Design Archive > Ed Benguiat Collection > Series 2. International Typeface Corporation > Subseries 2. Working Files
LOC TITLE DATE

D 83

Benguiat typefaces collage, negative, 23 ½ in W x 18 in Hn.d.

D 83

Benguiat Gothic typeface (“908”), original art, 18 ½ in W x 18 ¼ in H1979

B 1 F 4

Presidential Script typeface (“h”), original art, 10 in W x 14 in Hn.d.

B 1 F 2

"BENGUIAT" in various typefaces, 15 in W x 10 in Hn.d.

B 2

Benguiat typefaces collage, 15 ¾ in W x 11 in Hn.d.

B 2

Benguiat Gothic typeface (“fjare”), original art, 12 ¾ in W x 10 in H1979
Milton Glaser Design Archive > Ed Benguiat Collection > Series 3. Miscellaneous Logotypes
LOC TITLE DATE

D 83

El Sol (version 2), logotype, 23 in W x 6 ¾ in Hc. 1990

D 83

San Diego Union-Tribune and Sarasota Herald-Tribune, final master negative, 18 ½ in W x 18 in H1984

D 83

E. Hedy Schultz monogram, original art; United States of America logotype, original art, 12 ½ in W x 19 ½ in Hn.d.

D 83

Bill of Rights logotype, 23 ½ in W x 13 ¼ in Hn.d.

B 1 F 1

"Antique Clocks," hand-lettering in pencil, 11 ¼ in W x 7 in Hn.d.

B 1 F 1

The Dreyfus Consumer Bank, pencil sketch, 17 in W x 7 in Hn.d.

B 1 F 1

McCall’s, final master transparency , 19 in W x 6 ¾ in H1990

B 1 F 6

WNBC-TV News 4 New York Designs for Promotion, mechanical, 19 ½ in W x 15 ¾ in Hn.d.

B 1 F 2

Todd Pierce & Company logotype (ampersand only), 15 in W x 10 in H

B 2

Cliff Freeman and Partners, logotype, 22 in W x 5 ¾ in Hn.d.

B 2

The Dreyfus Consumer Bank, logotype, 16 ¾ in W x 11 ½ in Hn.d.

B 2

El Sol (version 1), logotype, 18 in W x 9 in Hc. 1990

B 2

The Gainesville Sun, logotype, 17 ½ in W x 9 in Hn.d.

B 2

The Gainesville Sun, logotype, 18 in W x 11 ¾ in Hn.d.

B 2

Mercedes Benz, logotype, 16 ¾ in W x 9 ¾ in Hn.d.

B 2

M/R&T. Rough #2, logotype, 16 ½ in W x 10 ½ in H1990

B 2

M/R&T. Sketch #2, logotype, 16 ½ in W x 10 ¾ in H1990

B 2

Todd Pierce & Company, logotype, 17 in W x 14 in Hn.d.

B 2

[BLANK], 18 in W x 12 in Hn.d.

B 4

The New York Times Magazine Book Review logotype (with notes), photostat, 10 in W x 8 in Hc. 1966
Milton Glaser Design Archive > Ed Benguiat Collection > Series 4. Miscellaneous
LOC TITLE DATE

B 1 F 8

Letter from Ed Benguiat to ITC regarding ITC Bookman, including photo of Benguiat at two years oldn.d.

B 2

Type Directors Club Holiday Party, poster, 10 in W x 16 ¾ in H1988